HIL
His Image & Likeness Formation Program
Identity Before Income. Formation Before Platform.
The His Image & Likeness Formation Program is a leadership and identity development pathway designed to form the person behind the athlete. It exists to restore identity, strengthen character, and prepare athletes to steward opportunity, influence, and life beyond sport.
In modern sports, athletes are often developed for performance, visibility, and advancement. However, few systems are designed to form identity, anchor purpose, or prepare individuals for the weight of opportunity and leadership. This program exists to fill that formation gap.
The focus is not on building platforms, but on building foundations.
Program Purpose
The purpose of the His Image & Likeness Formation Program is to ensure that athletes develop the internal foundation necessary to sustain external opportunity.
Athletic ability can create access, exposure, and influence. But without identity and character, opportunity can arrive before an athlete is prepared to carry it. This program ensures that identity precedes influence and formation precedes platform.
Participants are formed to understand who they are, steward what they have been entrusted with, and lead with integrity both within and beyond sport.
Formation Approach
The program develops athletes through a structured formation process focused on identity, character, stewardship, and leadership. Formation occurs through mentorship, leadership development, guided experiences, and personal development support.
This is not a performance training program. It is a formation pathway designed to strengthen the internal life of the athlete.
Participants grow in identity stability, emotional maturity, leadership capacity, and personal responsibility. They are equipped to navigate opportunity with wisdom, steward influence with integrity, and remain anchored regardless of circumstance or outcome.
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Who the Program Serves
The His Image & Likeness Formation Program serves athletes between the ages of 12 and 22 who are in critical stages of identity and leadership development.
It also serves former athletes navigating transition and individuals seeking deeper personal formation and leadership growth.
The program operates with intentional selectivity to preserve depth, mentorship quality, and formation integrity.
Program Impact
The His Image & Likeness Formation Program exists to develop individuals, not promote performers. It does not focus on exposure, compensation, or athletic advancement, but on forming identity, strengthening character, and preparing participants for lifelong leadership.
Participants emerge with a clear sense of identity, grounded character, and the capacity to steward both success and adversity. They are prepared not only for the opportunities sport may provide, but for leadership, responsibility, and purpose beyond sport.
The objective is clear: to ensure that an athlete’s gift never outgrows their character, and their platform never outruns their purpose.
